Tesco Xmas Toy Tester

Christmas is the most important time of the year at Tesco’s life. In December 2017, a new campaign was developed to better engage with children during the festive period. The creative concept was based on the communication of Tesco’s widest toy range amongst its competitors. And who could better test toys than kids themselves? The cute little experts played the leading role in the „Toy Tester” TVC, where they could overtake Tesco’s entire toy section and play with any toy they liked. Through its consecutive stages, Tesco’s magical Christmas evolved to a fully integrated campaign.