Septofort image campaign

Septofort is a well-known brand in the CEE region, our task was to develop a unique brand communication strategy for the whole region that is distinctive and could be the basics for future line extensions too.
The idea behind the communication was that people used to spend a lot of energy trying to figure out the origin of their sore throat. Thanks to the main ingredient of the product, it doesn’t really matter at the end of the day.