MOL image campaign
In the past years the whole fuel station market has become similar to a commodity, thus MOL decided to invest in image communication. Our challenge was to find a differentiating angle on the MOL retail brand that can bring back its fame on the Hungarian market.
As MOL does turn back its profit into the development of the local society, cultura and sport, this was the area we focused on by highlighting the importance on where you stop for a refill. The „It does matter….” approach started to be utilized across the different communication messages as an umbrella platform, linking all activities together.